Opportunity awaits...
Senior Product Marketing Manager
NIJO8
- Negotiable
- New York, New York, United States
- Permanent
Own the end-to-end marketing function for a fast-growing cybersecurity company, shaping its narrative, positioning, content, product launches, campaigns and sales enablement.
You'll work closely with the founders and senior leadership team, who are actively involved in marketing, from creating content to planning events and executing campaigns. This is a hands-on role for someone who enjoys taking ownership and working collaboratively across the business.
What You'll Do
Positioning & Messaging:Develop clear product positioning and messaging across the website, campaigns, sales decks and customer-facing materials.
Content Creation:Lead the production of case studies, one-pagers, landing pages, blogs, newsletters and product launch content.
Executive Communications:Develop thought leadership and social content for company leaders across platforms such as LinkedIn and X.
-Events & Field Marketing:Support the company's key demand generation channel by coordinating messaging, content and product launches around industry events, conferences and customer meetups.
Sales Enablement:Partner with the GTM team to create and maintain sales decks, competitive battlecards and objection-handling materials that support active deals.
Market & Competitive Intelligence:Conduct customer and persona research, refine ideal customer profiles, monitor competitors and engage with relevant industry communities.
Product Launches & Campaigns: Work closely with demand generation and product teams to bring new features and products to market with consistent messaging and campaigns.
What We're Looking For
5+ years of experience marketing cybersecurity, infrastructure or technical B2B products.
A hands-on senior individual contributor who enjoys owning strategy and execution rather than building a large team.
Strong experience across product positioning, messaging, content creation, sales enablement and competitive intelligence.
A proactive, execution-focused approach, with the ability to test ideas, report on results and communicate effectively with stakeholders.
Experience working directly with founders and senior leaders to shape go-to-market strategy and deliver marketing initiatives from concept through launch.
You'll work closely with the founders and senior leadership team, who are actively involved in marketing, from creating content to planning events and executing campaigns. This is a hands-on role for someone who enjoys taking ownership and working collaboratively across the business.
What You'll Do
Positioning & Messaging:Develop clear product positioning and messaging across the website, campaigns, sales decks and customer-facing materials.
Content Creation:Lead the production of case studies, one-pagers, landing pages, blogs, newsletters and product launch content.
Executive Communications:Develop thought leadership and social content for company leaders across platforms such as LinkedIn and X.
-Events & Field Marketing:Support the company's key demand generation channel by coordinating messaging, content and product launches around industry events, conferences and customer meetups.
Sales Enablement:Partner with the GTM team to create and maintain sales decks, competitive battlecards and objection-handling materials that support active deals.
Market & Competitive Intelligence:Conduct customer and persona research, refine ideal customer profiles, monitor competitors and engage with relevant industry communities.
Product Launches & Campaigns: Work closely with demand generation and product teams to bring new features and products to market with consistent messaging and campaigns.
What We're Looking For
5+ years of experience marketing cybersecurity, infrastructure or technical B2B products.
A hands-on senior individual contributor who enjoys owning strategy and execution rather than building a large team.
Strong experience across product positioning, messaging, content creation, sales enablement and competitive intelligence.
A proactive, execution-focused approach, with the ability to test ideas, report on results and communicate effectively with stakeholders.
Experience working directly with founders and senior leaders to shape go-to-market strategy and deliver marketing initiatives from concept through launch.
Nicole Jordan
Recruitment Consultant - Network & Server Infrastructure
