Enabling business goals through expertise
Channel Pulse
Personalized insights for Managed Service Providers, Value Added Resellers, and businesses operating within the Channel.
Channel Pulse
Boston - Atlanta - New York - Austin
Choose from four regional reports below:

Channel Pulse Boston
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Channel Pulse Atlanta
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Channel Pulse New York
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Channel Pulse Austin
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The State of the Channel
The Managed Service Provider (MSP) & Value Added Reseller (VAR) industries in the United States are undergoing significant transformation as they adapt to emerging technologies, evolving client demands, and an increasingly complex cybersecurity landscape. In 2025, the Channel is poised to play a pivotal role in guiding businesses through digital transformation, ensuring operational resilience, and fortifying cybersecurity measures. Our report offers insights on current challenges and the state of the Channel.
The State of the Channel
The role of AI in MSPs and VARs
Key Challenges
Workforce Challenges & Solutions
Meeting Employee Expectations
Future-proofing MSPs and VARs

Benchmarking your Salaries
Salaries vary and depend on many factors such as job title, seniority and location. Across the locations our teams specialize in, we've seen variances in salary size from 7% to almost 40% higher than the national average in the United States. Salary or hourly pay is the second most important factor for candidates looking for a new position. Download the full report to see how you compare.
Benchmarking your Benefits
When considering a career move, people naturally want to know what's in it for them. In the race for the best talent out there your benefit offering needs to be competitive. With a sheer endless list of possibilities and limited resources it's difficult to know what benefits to focus on. We've conducted a survey with over 4,000 industry specialists to see what matters most when changing jobs and what counts when it comes to talent retention. Download our full report to benchmark your benefits.
Top Benefits for Employee Retention in the USA
We’ve conducted a survey focussed on benefits that attract and retain IT Infrastructure talent within the USA and below you can find the top three benefits for employee retention. For the full lists of benefits that can help you attract and retain top talent, download our full attract, secure, retain - MSP insights report below.


Flexibility
While numerous elements contribute to job satisfaction, flexibility plays a significant role in an individual's decision to stay with an organization. With more and more businesses calling employees back to the office, full-time flexibility can be a key competitive advantage.


Medical Healthcare
Providing access to quality healthcare coverage not only safeguards employees' well-being but also contributes significantly to their job satisfaction and loyalty to the organisation. In a country where healthcare costs can be exorbitant, offering comprehensive medical benefits can alleviate a significant financial burden for employees and their families.


401k
In today's economic climate, job security isn't a given. The 401k plan can be a stabilizing force, offering a sense of assurance and a structured approach towards retirement readiness. It signifies an organization's holistic support towards its employees, acknowledging the importance of sustainable financial wellness beyond the realms of daily work.
Want to find out more?
Get in touch with our MSP industry experts today
- hello@franklinfitch.com
- TX +1 512 886 4700
- MA +1 617 982 1050
NY +1 212 970 7600
GA +1 404 999 8004 - Meridian Plaza,
Suite 360
1601 Rio Grande,
Austin,
TX 78701
Enabling progress
If you liked our insights and would like to get some more information get in touch with our team today, to find out how we can enable your progress.